Who needs WhatsApp Business API

We all know WhatsApp has great reach. Especially India is one of the biggest markets for Meta. Among Adults till the age of 90, WhatsApp has become the default mode of communication for user to user communication. Opening and Click Rates are at Maximum for WhatsApp compared to any other existing channel today.

Let's look at how businesses are currently communicating with their customers. Consider the example of a customer visiting a car showroom exploring various options. A sales executive  starts engaging with the customer and soon after the initial conversation, they exchange their personal WhatsApp numbers and continue further communication on WhatsApp. 

There are 2 simple reasons for this, first being, customers are not able to receive calls most during his day time, and Second being, contents like quotes, videos, photos, brochures can easily be sent on WhatsApp which is no brainer.

But then, there are 2 challenges here -

One - No tracking on the communication b/w Sales executive and the customer. 

Second - Information exchanged solely rests with that particular Sales Executive and if he leaves the organization the entire conversation is lost.

So, WhatsApp Channel is definitely convenient for Customers, but is there a way to formalize this ?  Yes, this is where WhatsApp Business API comes in handy.

What does WhatsApp Business API offer

* WhatsApp Business API provides a verified identity to a business and as a business that builds trust with your customers

* Every conversation is tracked, archived and available for any later reference

* Targeting new customers with new product offers, engagement during sales process, post sales support 

* Rich App like experience on WhatsApp enhances customer experience

With MsgKart, one of leading vendors of WhatsApp Business API,    

- Businesses can maintain their customer contacts, segment them based on various criteria, and target/retarget them.

- Run promotional campaigns, generate leads, nurture them on WhatsApp

- Offer WhatsApp based conversational post sales customer support 

- Understand customer behaviour through various advanced analytics

Businesses need not worry about the cost of the solution as well. MsgKart has a simple Subscription model and doesn't charge per messages. Businesses pay the messaging charges to Meta directly as per its Actuals.

So, Why wait? Subscribe to WhatsApp Business API today and have control on every conversation you are having with your customers !!