How not get blocked on WhatsApp Business API ?

Every time we start discussing about WhatsApp Marketing solution with any business, typical questions that come up are

“Can you make sure we don’t get blocked by Meta?”, we say NO.

“So, then WhatsApp is not the right channel for our businesses?” , We again say NO.

First thing what we at MsgKart educate our customers about is when and how to use WhatsApp.

What should be avoided on WhatsApp Business API ?

Meta wants to keep the WhatsApp channel healthy. It takes every measure to keep it clean. So, it’s not Meta which is blocking your business, it’s the dislike from your targeted audience.

Imagine you being bombarded with messages (even from legitimate brands) for the products / services you are never interested in and you are never going to use in future. It’s the same experience what your customers go through when you reach out to random set of people who never interacted with your brand. Doing it repeatedly irritates them and naturally they go and block you.

So, Two simple things to not do -

• Acquire numbers from some random database and blindly targeting them

• Repeatedly targeting people who never showed interested in your products/services

So, how do I generate good leads on WhatsApp ?

Here are some good ideas. Most of our customers have used these methods and have seen great success.

• Retargeting customers who have availed your service in the past or used any of your products

• Use Click to WhatsApp Ads and generate leads organically

• Use QR codes and other entry points and let people decide to engage with you

One of our customers Bharath International Travels provides wonderful customer services. Customers are quite happy and want to travel travel with repeatedly. So, all that Bharath International Travel company does it is to retarget their existing customers with new packages.

Other retail brands like High End Furniture stores, Home decor etc.. run Instagram Ads which Click To WhatsApp.

You can drive the customer journey over WhatsApp and show your product catalogue and generate leads.

QR codes, Website widget, Embedded Links also are good entry points to your WhatsApp business number. QR codes can be placed over physical goods, print media as well apart from placing them online.

So, now that you have understood the best practices of WhatsApp Business API, hop on and build your business to next level..